Contests and Giveaways - Engage fans, encourage sharing and participation - Offer exclusive prizes, experiences, or content Partnerships and Collaborations - Partner with brands, artists, or organizations - Expand audiences, build credibility, and create new content Promotion Timeline 1. Pre-Release (weeks/months before release) - Build anticipation, share behind-the-scenes content - Establish a strong online presence 2. Release Week (around release date) - Intensify promotion, share exclusive content - Engage with fans, encourage sharing and feedback 3. Post-Release (after release) - Continue promotion, share new content - Analyze results, adjust strategies Budget Allocation 1. Social Media (30%) 2. Influencer Marketing (20%) 3. Content Marketing (15%) 4. Paid Advertising (15%) 5. Live Performances (10%) 6. Public Relations (5%) 7. Music Platforms (5%)