- Distribution platforms (DistroKid, CD Baby, Tunecore) - Social media management tools (Hootsuite, Buffer) - Email marketing software (Mailchimp, Constant Contact) - Analytics and tracking tools (Google Analytics, Chartmetric) - Marketing automation platforms (Marketo, Pardot) Music Marketing Tactics: - Release strategy (singles, albums, playlists) - Branding and visual identity development - Fan engagement and community building - Collaborations and features - Music promotion and publicity - Live performance and touring - Merchandise and licensing